Molded Rubber Case Study
Rubber Tires
Issue: We were approached by an innovator who had
developed a new longer lasting tire for a popular large scale
radio controlled racing car. While he had developed a great
product and orders were pouring in, he had difficulty getting
the tires made and orders filled. A mold he developed more for
plastics than rubber was simply not yielding enough good parts
to meet his customers demand. He was referred to us by his
material supplier and asked if we would attempt to run the
mold.
Objective: Not only did we accept the challenge of
running a difficult mold, we wanted to go beyond that success
and provide valuable feedback to our customer based upon our
knowledge and experience in molding rubber to help him decide
if his current mold and molding processes were even capable of
producing a product that could meet his demand and be cost
effective.
J.J. Short Processes: We accepted the challenge but
requested patience as we scientifically isolated different
factors in loading, running and extracting products from the
mold, to see if we could increase production and provide tires
our new customer could sell.
Results: Phenomenal! Within days we identified
several factors in the production cycle that needed to
be altered. We employed simple strategies such as cutting the
blanks and pre-heating them before loading the mold, to subtle
changes to the mold itself to better accommodate the flow of
rubber through the mold and the extraction of the product from
the mold to minimize the times in between heats. We narrowed
in on the optimal blank weight and maximized yield from the
customers material. We increased production and delivered more
quality, saleable tires in a week than the customer's previous
molder had produced in a month. The customer was able to ship
and eliminate his backlog of orders and fulfill new orders in
a more reasonable time frame.
We also were realistic with the customer. We honestly
discussed with him the steps we needed to go through to insure
good products and the costs involved in taking those steps. We
stated we could not run the mold for the pricing he was
receiving from his previous vendor. We outlined a staggered
approach to move the pricing to levels that were fair to us
which allowed the customer to adjust his pricing. We also
suggested other ways we felt he may be able to control costs
going forward.
This approach is how we deal with every job and every
customer. We strive for a mutually respectful relationship
that will result in customer loyalty and not just customer
satisfaction.
If it's made from rubber,
contact us!
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